Posted on: May 16, 2024 Posted by: eric Comments: 25

Impact of social media on consumer purchase decision pdf
The buying decision of a female is not only effected by its functional benefits but social status, affiliation, desire for newness and personality expression has also deep impact on decision making (Kim et al., 2002).
The Impact of Advertisement and Consumer Perception on Consumer Buying Behavior Muhammad Ehsan Malik Director, Institute of Business Administration (IBA) University of the Punjab, Lahore Dean Economics and Management Sciences University of the Punjab, Lahore, Pakistan Director General, University of the Punjab Gujranwala Campus Ali Pur Chowk, Rawalpindi bypass Postal code: 52250, …
consumer decision making process. The research study analysed the impact of digital marketing on the consumer decision making process in Nike’s customer retail operations in South Africa.
Social media has the power to grab a consumer’s attention and cause them to take action. According to a study done by Sociable Labs, 75% of shoppers who read social sharing comments about a product have clicked on the link in their friends’ Facebook posts, taking them directly to the product page or a retailer’s website. 53% of those shoppers ended up making a purchase.
effects on male consumer purchase decision. products, just because men do not have many experiences . Index Terms—Men skin care, personal factors, consumer purchase decision, Vietnamese skin care products market. In the globalization era, improvement of technology, science, society, economy and education provide people to with better standard of living and styles. Relating …
Twitter is another social media network that has a significant impact on purchase behavior. According to Exact Target, “Twitter is the #1 online channel for influencing purchasing decisions surrounding electronics. Out of 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% bought that product or service.” Consumers are likely influenced by
The study is focused on the impact of technological advances through the internet on the consumer behaviour in relation to the fashion retailing sector.
Impact of Corporate Social Responsibility on Consumer Buying Behavior in Egypt the theory of consumer perception of CSR and its impact on consumer buying behavior. Practically speaking, this study will apply the impact of CSR on consumer’s buying behavior in Egypt. The results showed that Egyptian consumers are adequately aware of CSR concept, but, at the same time, all CSR elements …
• To identify impact of social media on consumer buying behavior. • To identify the impact of using social media marketing as a marketing tool in a business on purchasing decision making


IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE
View of The Impact of Social Media on Consumer Behavior
Digital and Social Media In the Purchase Decision Process
have made unplanned buying decisions based on the information obtained in the Internet, and 61.5% of them declared to be motivated for buying by social media reviews of their friends. The implication of these findings suggests in what segment businesses in Kosovo should focus their market research and marketing strategy. Keywords: Social media, consumer behavior, decision making process
the present paper an attempt has been made to study the impact of IT on consumer purchase behavior. The findings highlight that IT has a great influence on consumer purchase behavior.
word–of-mouth (eWOM) communication on consumers’ buying decision-making process in the low cost airline industry. A thorough review of literature reveals three main streams of factors affecting consumers’ buying decision-making process involvement in eWOM in the low cost airline industry. These issues are the information provided by eWOM such as reviews, the creditability of channels
purchase decisions are made hoping to better elicit consumers’ true preferences about the products. Data were collected in locations frequented by consumers such as supermarkets,
Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework Xia Wang a,⁎ & Chunling Yu b & Yujie Wei c a Department of …
the influence of social media on the consumer decision making process amongst university students in malaysia kamaljeet kaur*1, selvi salome², saravanan muthiah³ 1 faculty of business and
The Impact of Social Media on Purchasing Behavior – Free download as PDF File (.pdf), Text File (.txt) or read online for free. First of Its Kind Online Word of Mouth Marketing Study, Commissioned by DEI Worldwide, Shows That Directly Engaging With Consumers Online Using Brand Representatives Will Motivate Purchase Intent and Increase Pass-Along
ABSTRACT. This study is an excerpt from a larger work that explores changes in the purchase process for consumer goods (automobiles, electronics, and groceries) brought about by digital and social media.
The consumer Behaviorism model suggested that consumer’s purchase behavior generally passes through 5 stages, before and after the actual purchase, include needs recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior
Keywords: Social media, consumer behavior, marketing, decision making process, word -of mouth The Internet has emerged as a cost effective communication channel between organizations and …
Impact of Corporate Social Responsibility on Consumer
to expert advice on social media, and one-click access to a host of installation and maintenance services? Not yet – even though the same resources are available to every consumer browsing Amazon.com. Avanade’s latest global research results show the “consumerization” movement is changing how businesses buy and sell goods. Enterprise buyers are beginning to mimic consumer …
differences in consumer usage of social media and how eWOM influences consumer decision-making. This study helps address that research gap and uses cultural dimensions to compare the use of social media and other information sources for consumer decision-making across 50 countries. The results indicate that the use of informationsources thatinfluence onlinepurchasedecisions
Social media introduced a new, complex and uncontrollable element in consumer behavior presenting a new challenge both to the academia and the marketers. This study is an attempt to identify their role and describe their impact on consumer buying decision. This research gives explanation on how individuals are attending, processing, and selecting the information on social media before a
Abstract. During the last-decade a new shape of social media has raised, which due to its social aspects seem to have an excessive power of impact on consumer behavior during product purchase decision making process.
the Jaipur consumers and its impact on their purchase decision. Result shows that people irrespective of age and gender surf internet. However significant difference exists between the age and attributes of online trading but it do not have any relation with the gender. Most of the respondents are hesitant to purchase items over internet because of security concerns. Most of the respondents
Abstract. Web 2 0 technologies have recently represent a new way for consumer behaviour by developing a range of user generated content platforms and social interactive tools and created the term of social media (Kaplan and Heinlein, 2010).
an impact on purchase behavior on consumers due to ineffectiveness. The basic objective of this study is to examine The basic objective of this study is to examine how much emotional responses are generated after watching effective add that persuade consumer purchase
Buying Behavior is the decision processes and acts of people involved in buying and using products of consumption choices and behaviours from a social and cultural point of view, as opposed to an economic or psychological one.
IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING DECISIONS
purchase decision to reduce the risk of buying a new product. Web-based social communities, actively fostered by E-commerce companies, allow consumers to share their personal experiences by writing reviews, rating others’ reviews, and chatting among trusting members. They drive the volume of traffic to retail sites and become a starting point for Web shoppers. E-commerce companies have
The Impact of Social Media as a Marketing Tool on Purchasing Decisions (Case Study on SAMSUNG for Electrical Home Appliances) Walid Nabil Iblasi, Dr. Dojanah M.K. Bader, Sulaiman Ahmad Al-Qreini Abstract: The purpose of this paper was to investigate the impact of Social Media as a marketing tool on Purchasing Decisions; Social media becomes an important communication tool that people use …
H3: Social media characteristics have no significant impact on evaluation of alternatives. H4: Social media characteristics have no significant impact on buying decision. H5: Social media characteristics have no significant impact on post-purchase behavior.
Return to Article Details The Impact of Social Media on Consumer Behavior during Product Purchase Decision Making Process Download Download PDF
IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING
social media analysis report pdf

The Impact of Social Media on Purchasing Behavior

Social Media Peer Communication and Impacts on Purchase
The Impact of Social Media on Consumer Behavior during

how to build a part time social media business pdf

Impact of Corporate Social Responsibility on Consumer
Digital and Social Media In the Purchase Decision Process

word–of-mouth (eWOM) communication on consumers’ buying decision-making process in the low cost airline industry. A thorough review of literature reveals three main streams of factors affecting consumers’ buying decision-making process involvement in eWOM in the low cost airline industry. These issues are the information provided by eWOM such as reviews, the creditability of channels
Abstract. Web 2 0 technologies have recently represent a new way for consumer behaviour by developing a range of user generated content platforms and social interactive tools and created the term of social media (Kaplan and Heinlein, 2010).
purchase decisions are made hoping to better elicit consumers’ true preferences about the products. Data were collected in locations frequented by consumers such as supermarkets,
The consumer Behaviorism model suggested that consumer’s purchase behavior generally passes through 5 stages, before and after the actual purchase, include needs recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior
Twitter is another social media network that has a significant impact on purchase behavior. According to Exact Target, “Twitter is the #1 online channel for influencing purchasing decisions surrounding electronics. Out of 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% bought that product or service.” Consumers are likely influenced by
effects on male consumer purchase decision. products, just because men do not have many experiences . Index Terms—Men skin care, personal factors, consumer purchase decision, Vietnamese skin care products market. In the globalization era, improvement of technology, science, society, economy and education provide people to with better standard of living and styles. Relating …
The Impact of Advertisement and Consumer Perception on Consumer Buying Behavior Muhammad Ehsan Malik Director, Institute of Business Administration (IBA) University of the Punjab, Lahore Dean Economics and Management Sciences University of the Punjab, Lahore, Pakistan Director General, University of the Punjab Gujranwala Campus Ali Pur Chowk, Rawalpindi bypass Postal code: 52250, …
Impact of Corporate Social Responsibility on Consumer Buying Behavior in Egypt the theory of consumer perception of CSR and its impact on consumer buying behavior. Practically speaking, this study will apply the impact of CSR on consumer’s buying behavior in Egypt. The results showed that Egyptian consumers are adequately aware of CSR concept, but, at the same time, all CSR elements …
Return to Article Details The Impact of Social Media on Consumer Behavior during Product Purchase Decision Making Process Download Download PDF
• To identify impact of social media on consumer buying behavior. • To identify the impact of using social media marketing as a marketing tool in a business on purchasing decision making
The buying decision of a female is not only effected by its functional benefits but social status, affiliation, desire for newness and personality expression has also deep impact on decision making (Kim et al., 2002).

Social Media Peer Communication and Impacts on Purchase
View of The Impact of Social Media on Consumer Behavior

purchase decision to reduce the risk of buying a new product. Web-based social communities, actively fostered by E-commerce companies, allow consumers to share their personal experiences by writing reviews, rating others’ reviews, and chatting among trusting members. They drive the volume of traffic to retail sites and become a starting point for Web shoppers. E-commerce companies have
The buying decision of a female is not only effected by its functional benefits but social status, affiliation, desire for newness and personality expression has also deep impact on decision making (Kim et al., 2002).
The Impact of Social Media on Purchasing Behavior – Free download as PDF File (.pdf), Text File (.txt) or read online for free. First of Its Kind Online Word of Mouth Marketing Study, Commissioned by DEI Worldwide, Shows That Directly Engaging With Consumers Online Using Brand Representatives Will Motivate Purchase Intent and Increase Pass-Along
an impact on purchase behavior on consumers due to ineffectiveness. The basic objective of this study is to examine The basic objective of this study is to examine how much emotional responses are generated after watching effective add that persuade consumer purchase
the Jaipur consumers and its impact on their purchase decision. Result shows that people irrespective of age and gender surf internet. However significant difference exists between the age and attributes of online trading but it do not have any relation with the gender. Most of the respondents are hesitant to purchase items over internet because of security concerns. Most of the respondents
effects on male consumer purchase decision. products, just because men do not have many experiences . Index Terms—Men skin care, personal factors, consumer purchase decision, Vietnamese skin care products market. In the globalization era, improvement of technology, science, society, economy and education provide people to with better standard of living and styles. Relating …
Return to Article Details The Impact of Social Media on Consumer Behavior during Product Purchase Decision Making Process Download Download PDF
The consumer Behaviorism model suggested that consumer’s purchase behavior generally passes through 5 stages, before and after the actual purchase, include needs recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior

The Impact of Social Media on Consumer Behavior during
The Impact of Social Media on Purchasing Behavior

H3: Social media characteristics have no significant impact on evaluation of alternatives. H4: Social media characteristics have no significant impact on buying decision. H5: Social media characteristics have no significant impact on post-purchase behavior.
effects on male consumer purchase decision. products, just because men do not have many experiences . Index Terms—Men skin care, personal factors, consumer purchase decision, Vietnamese skin care products market. In the globalization era, improvement of technology, science, society, economy and education provide people to with better standard of living and styles. Relating …
The buying decision of a female is not only effected by its functional benefits but social status, affiliation, desire for newness and personality expression has also deep impact on decision making (Kim et al., 2002).
Keywords: Social media, consumer behavior, marketing, decision making process, word -of mouth The Internet has emerged as a cost effective communication channel between organizations and …
Social media has the power to grab a consumer’s attention and cause them to take action. According to a study done by Sociable Labs, 75% of shoppers who read social sharing comments about a product have clicked on the link in their friends’ Facebook posts, taking them directly to the product page or a retailer’s website. 53% of those shoppers ended up making a purchase.
The Impact of Social Media on Purchasing Behavior – Free download as PDF File (.pdf), Text File (.txt) or read online for free. First of Its Kind Online Word of Mouth Marketing Study, Commissioned by DEI Worldwide, Shows That Directly Engaging With Consumers Online Using Brand Representatives Will Motivate Purchase Intent and Increase Pass-Along
the influence of social media on the consumer decision making process amongst university students in malaysia kamaljeet kaur*1, selvi salome², saravanan muthiah³ 1 faculty of business and
Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework Xia Wang a,⁎ & Chunling Yu b & Yujie Wei c a Department of …
the Jaipur consumers and its impact on their purchase decision. Result shows that people irrespective of age and gender surf internet. However significant difference exists between the age and attributes of online trading but it do not have any relation with the gender. Most of the respondents are hesitant to purchase items over internet because of security concerns. Most of the respondents
Impact of Corporate Social Responsibility on Consumer Buying Behavior in Egypt the theory of consumer perception of CSR and its impact on consumer buying behavior. Practically speaking, this study will apply the impact of CSR on consumer’s buying behavior in Egypt. The results showed that Egyptian consumers are adequately aware of CSR concept, but, at the same time, all CSR elements …
word–of-mouth (eWOM) communication on consumers’ buying decision-making process in the low cost airline industry. A thorough review of literature reveals three main streams of factors affecting consumers’ buying decision-making process involvement in eWOM in the low cost airline industry. These issues are the information provided by eWOM such as reviews, the creditability of channels
have made unplanned buying decisions based on the information obtained in the Internet, and 61.5% of them declared to be motivated for buying by social media reviews of their friends. The implication of these findings suggests in what segment businesses in Kosovo should focus their market research and marketing strategy. Keywords: Social media, consumer behavior, decision making process
purchase decision to reduce the risk of buying a new product. Web-based social communities, actively fostered by E-commerce companies, allow consumers to share their personal experiences by writing reviews, rating others’ reviews, and chatting among trusting members. They drive the volume of traffic to retail sites and become a starting point for Web shoppers. E-commerce companies have
the present paper an attempt has been made to study the impact of IT on consumer purchase behavior. The findings highlight that IT has a great influence on consumer purchase behavior.
The Impact of Social Media as a Marketing Tool on Purchasing Decisions (Case Study on SAMSUNG for Electrical Home Appliances) Walid Nabil Iblasi, Dr. Dojanah M.K. Bader, Sulaiman Ahmad Al-Qreini Abstract: The purpose of this paper was to investigate the impact of Social Media as a marketing tool on Purchasing Decisions; Social media becomes an important communication tool that people use …

25 People reacted on this

  1. the present paper an attempt has been made to study the impact of IT on consumer purchase behavior. The findings highlight that IT has a great influence on consumer purchase behavior.

    The Impact of Social Media on Consumer Behavior during
    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING

  2. an impact on purchase behavior on consumers due to ineffectiveness. The basic objective of this study is to examine The basic objective of this study is to examine how much emotional responses are generated after watching effective add that persuade consumer purchase

    Digital and Social Media In the Purchase Decision Process

  3. the present paper an attempt has been made to study the impact of IT on consumer purchase behavior. The findings highlight that IT has a great influence on consumer purchase behavior.

    The Impact of Social Media on Consumer Behavior during

  4. The consumer Behaviorism model suggested that consumer’s purchase behavior generally passes through 5 stages, before and after the actual purchase, include needs recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior

    Impact of Corporate Social Responsibility on Consumer

  5. ABSTRACT. This study is an excerpt from a larger work that explores changes in the purchase process for consumer goods (automobiles, electronics, and groceries) brought about by digital and social media.

    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING

  6. an impact on purchase behavior on consumers due to ineffectiveness. The basic objective of this study is to examine The basic objective of this study is to examine how much emotional responses are generated after watching effective add that persuade consumer purchase

    Digital and Social Media In the Purchase Decision Process
    The Impact of Social Media on Purchasing Behavior

  7. consumer decision making process. The research study analysed the impact of digital marketing on the consumer decision making process in Nike’s customer retail operations in South Africa.

    IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE
    Impact of Corporate Social Responsibility on Consumer
    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING DECISIONS

  8. to expert advice on social media, and one-click access to a host of installation and maintenance services? Not yet – even though the same resources are available to every consumer browsing Amazon.com. Avanade’s latest global research results show the “consumerization” movement is changing how businesses buy and sell goods. Enterprise buyers are beginning to mimic consumer …

    Social Media Peer Communication and Impacts on Purchase
    IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE

  9. Abstract. Web 2 0 technologies have recently represent a new way for consumer behaviour by developing a range of user generated content platforms and social interactive tools and created the term of social media (Kaplan and Heinlein, 2010).

    Digital and Social Media In the Purchase Decision Process
    Impact of Corporate Social Responsibility on Consumer

  10. Social media introduced a new, complex and uncontrollable element in consumer behavior presenting a new challenge both to the academia and the marketers. This study is an attempt to identify their role and describe their impact on consumer buying decision. This research gives explanation on how individuals are attending, processing, and selecting the information on social media before a

    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING DECISIONS
    IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE
    View of The Impact of Social Media on Consumer Behavior

  11. Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework Xia Wang a,⁎ & Chunling Yu b & Yujie Wei c a Department of …

    IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE
    Social Media Peer Communication and Impacts on Purchase

  12. The buying decision of a female is not only effected by its functional benefits but social status, affiliation, desire for newness and personality expression has also deep impact on decision making (Kim et al., 2002).

    Impact of Corporate Social Responsibility on Consumer
    View of The Impact of Social Media on Consumer Behavior
    Social Media Peer Communication and Impacts on Purchase

  13. Twitter is another social media network that has a significant impact on purchase behavior. According to Exact Target, “Twitter is the #1 online channel for influencing purchasing decisions surrounding electronics. Out of 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% bought that product or service.” Consumers are likely influenced by

    View of The Impact of Social Media on Consumer Behavior
    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING DECISIONS
    Digital and Social Media In the Purchase Decision Process

  14. effects on male consumer purchase decision. products, just because men do not have many experiences . Index Terms—Men skin care, personal factors, consumer purchase decision, Vietnamese skin care products market. In the globalization era, improvement of technology, science, society, economy and education provide people to with better standard of living and styles. Relating …

    IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE
    Digital and Social Media In the Purchase Decision Process

  15. The Impact of Advertisement and Consumer Perception on Consumer Buying Behavior Muhammad Ehsan Malik Director, Institute of Business Administration (IBA) University of the Punjab, Lahore Dean Economics and Management Sciences University of the Punjab, Lahore, Pakistan Director General, University of the Punjab Gujranwala Campus Ali Pur Chowk, Rawalpindi bypass Postal code: 52250, …

    IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE
    Impact of Corporate Social Responsibility on Consumer
    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING DECISIONS

  16. Abstract. Web 2 0 technologies have recently represent a new way for consumer behaviour by developing a range of user generated content platforms and social interactive tools and created the term of social media (Kaplan and Heinlein, 2010).

    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING
    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING DECISIONS
    IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE

  17. consumer decision making process. The research study analysed the impact of digital marketing on the consumer decision making process in Nike’s customer retail operations in South Africa.

    IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE
    Impact of Corporate Social Responsibility on Consumer

  18. The Impact of Advertisement and Consumer Perception on Consumer Buying Behavior Muhammad Ehsan Malik Director, Institute of Business Administration (IBA) University of the Punjab, Lahore Dean Economics and Management Sciences University of the Punjab, Lahore, Pakistan Director General, University of the Punjab Gujranwala Campus Ali Pur Chowk, Rawalpindi bypass Postal code: 52250, …

    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING DECISIONS
    Social Media Peer Communication and Impacts on Purchase
    IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE

  19. The Impact of Advertisement and Consumer Perception on Consumer Buying Behavior Muhammad Ehsan Malik Director, Institute of Business Administration (IBA) University of the Punjab, Lahore Dean Economics and Management Sciences University of the Punjab, Lahore, Pakistan Director General, University of the Punjab Gujranwala Campus Ali Pur Chowk, Rawalpindi bypass Postal code: 52250, …

    The Impact of Social Media on Consumer Behavior during

  20. purchase decisions are made hoping to better elicit consumers’ true preferences about the products. Data were collected in locations frequented by consumers such as supermarkets,

    Digital and Social Media In the Purchase Decision Process

  21. • To identify impact of social media on consumer buying behavior. • To identify the impact of using social media marketing as a marketing tool in a business on purchasing decision making

    View of The Impact of Social Media on Consumer Behavior
    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING

  22. Social media has the power to grab a consumer’s attention and cause them to take action. According to a study done by Sociable Labs, 75% of shoppers who read social sharing comments about a product have clicked on the link in their friends’ Facebook posts, taking them directly to the product page or a retailer’s website. 53% of those shoppers ended up making a purchase.

    Social Media Peer Communication and Impacts on Purchase
    The Impact of Social Media on Purchasing Behavior
    View of The Impact of Social Media on Consumer Behavior

  23. effects on male consumer purchase decision. products, just because men do not have many experiences . Index Terms—Men skin care, personal factors, consumer purchase decision, Vietnamese skin care products market. In the globalization era, improvement of technology, science, society, economy and education provide people to with better standard of living and styles. Relating …

    View of The Impact of Social Media on Consumer Behavior

  24. Impact of Corporate Social Responsibility on Consumer Buying Behavior in Egypt the theory of consumer perception of CSR and its impact on consumer buying behavior. Practically speaking, this study will apply the impact of CSR on consumer’s buying behavior in Egypt. The results showed that Egyptian consumers are adequately aware of CSR concept, but, at the same time, all CSR elements …

    View of The Impact of Social Media on Consumer Behavior
    Impact of Corporate Social Responsibility on Consumer
    Social Media Peer Communication and Impacts on Purchase

  25. Social media introduced a new, complex and uncontrollable element in consumer behavior presenting a new challenge both to the academia and the marketers. This study is an attempt to identify their role and describe their impact on consumer buying decision. This research gives explanation on how individuals are attending, processing, and selecting the information on social media before a

    The Impact of Social Media on Consumer Behavior during
    IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE
    IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING DECISIONS

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